RODEO

HOLLYWOOD

MARCH 15-16, 2025

For over a century, Hollywood has shaped the Western film genre, bringing the grit, glory, and grandeur of the frontier to the silver screen. Now, IRON’s 10th Rodeo will pay tribute to this legacy with a showcase at the Los Angeles Equestrian Center—the historic venue set in the shadows of the Hollywood sign.
In the heart of LA’s horse country, the event will transform the legendary Equidome into a living, breathing Western spectacle, blending horsemanship, craftsmanship, and authentic Western fashion with the magic of Hollywood storytelling. IRON’s elevated, animal-friendly, and interactive Rodeo will immerse guests in the culture of the Future West.
For the first time in decades, a Rodeo returns to the City of Los Angeles — celebrating the resilience of the local ranching community after the devastating fires.

LOS ANGELES, CA

CURATED VIEWS OF THE WEST

A pop-up curated by Yellowstone’s Costume Designer, Johnetta Boone, featuring established, upcoming, traditional and contemporary artisans with a focus on the West. All work showcased will be made in America.

ARTISAN & MAKERS MARKET

Over thirty selected artisans, craftspeople and makers will showcase their work and give you a glimpse into the workshops that shape the American West.

WESTERN WORKSHOPS

Workshops and activity hubs ranging from natural horsemanship, roping stations, equine first-aid, equine therapy, working equitation— this Rodeo will be a hands-on experience for all our guests.

RODEO HOLLYWOOD

Our highlight will be an immersive Rodeo show taking place in the Equidome, the show will start on Saturday, at 5pm, while our kids-friendly show will start on Sunday at 5pm.

AND EVER WESTERN MORE

The cinema of the future west, BBQ, fine drinks, phoot booths and much more...